Damaged hair in need of softness and shine?

In order to start seeing your hair in good – healthy condition, you need to give the necessary dedication to the part of care. Finding the ideal routine is considered quite complicated, due to the fact that there are a variety of products available on the market, which promise spectacular changes in hair quality.

However, to be able to make the right choice, the first step is recognition. You should understand the needs of your hair so that you can then focus on what you want to achieve and what the end result will be.

By adopting the right routine and combined of course with a balanced diet, obtaining soft, shiny hair will be a one-way street. Experts talk about many factors that prevent this goal and it is recommended that you pay more attention.

Discover 2+1 top factors that cause hair damage !

Heat tools

In everyday life, styling accessories are regularly used, especially the hair dryer and straightener. Their use, however, must be carried out with the utmost care. Their temperatures can reach up to 230 degrees Celsius, which can cause serious damage, making hair dull.

To avoid harmful effects, make sure to use them in moderation, setting them to the lowest possible temperature and always in combination with a special heat protection product before styling.

These products prepare and protect the hair for the heat it will undergo, maintaining its health and softness.

Decapage

A professional technique used to lighten hair in very light shades or for radical color changes. During this process, the hair is completely discolored, removing its natural pigments.

However, this procedure can "shock" the hair, as it sensitizes and troubles it to a high degree, which is why it should be undertaken by experts and its frequent repetition should be avoided.

Once completed, it is necessary to treat your hair with special compositions that will repair it, providing immediate reinforcement and hydration to the hair. This can be done through special conditioners, masks or treatments that contain enhanced formulas for their reconstruction.

Paint

Permanent hair coloring can actually have a negative effect on hair health as it can dehydrate hair and make it vulnerable to breakage.

You should look for dyes whose composition does not contain harsh chemicals, but moisturizing and nourishing ingredients, such as vegetable oils or proteins, which help to maintain the health of the hair.

In addition, it is important to increase the interval during which you color the hair to give it the necessary time to regain its strength and recover from any damage. This may mean delaying the application of new paint by a few weeks or even months, depending on their condition.

Enhance hair shine with the Fusion care range

You understand, then, how important it is to trust the ideal brand, which will offer you a soft and radiant look.

Wella Professionals counting from 1880 years of experience in the field of beauty, has rightly been characterized as a leading global provider of professional hair care and color products.

With a steadfast commitment to quality and innovation, Wella Professionals continues to inspire and encourage hairdressers and clients to express their style and personality through their hair. With her expertise and professional products, she creates a unique beauty journey.

The solution to dull hair was also offered with the launch of the Fusion series.

Specially designed with Silksteel technology for immediate reconstruction and renewal of the hair fiber on both the micro- and macro-level, it provides comprehensive care for damaged hair, enhancing its resilience.

Fusion's formulas combine various extracts, which strengthen its structure, offering protection from heat and daily stresses.

Specifically, silk amino acids help repair hair, micronized lipids provide immediate smoothing, and Metal purifier technology protects against harmful metals in water.

The result?

95% more resistance against breakage.*

*Using Wella Fusion revitalizing shampoo and conditioner, versus shampoo without conditioner.

Consumers can now enjoy healthy, shiny and durable hair by using the range of products:

 Wella Professionals Fusion Shampoo

Fine-flow shampoo for damaged hair that will help restore your hair and leave it clean and well-groomed.

Inspired by spider silk, one of nature's strongest fibers and with Metal Purifier technology, it removes metal impurities through antioxidant action.

 Wella Professionals Fusion Mask

If your hair is in need of care, this luxurious creamy mask for damaged hair helps repair and protect against breakage.

The mask contains intense softening ingredients and amino acids.

Wella Professionals Fusion Conditioner

Enriched with silk amino acids, this conditioner contributes to immediate protection against breakage due to combing and mechanical damage.

Prepare to see your hair easier to manage than ever as it detangles and leaves it smooth.

COMPLETE YOUR TREATMENT ROUTINE WITH:

Wella Professionals Oil Reflections Treatment Oil 100ml

Hair oil for smooth hair and shiny effect.

Luminous Smoothing Oil is a multi-purpose oil, with macadamia oil and avocado oil, that gives hair softness and a shiny finish.

Light, flexible, exquisite oil, without weighing down the hair.

Up to 3 times softer hair and instant brightness.

Discover the unique packages of the series in our Yanni Veneti eshop :

Wella Professionals Fusion Trio (Shampoo 250ml, Mask 150ml, Oil Reflections Oil 100ml) GIFT Ultimate Repair Travel Size Set.

Intensive reconstruction package for damaged and sensitive hair.

For smooth, soft and shiny hair.

Includes:

Wella Professionals Fusion Shampoo 250ml.

Wella Professionals Fusion Mask 150ml.

Wella Professionals Oil Reflections Luminous Smoothing Oil 100ml.

GIFT 2 products of the legendary rebuilding series, Wella Professionals Ultimate Repair Shampoo 50ml & Conditioner 30ml (travel size).

Wella Professionals Fusion Set (Shampoo 250ml, Mask 150ml) GIFT Ultimate Repair Travel Size Set.

Intensive reconstruction package for damaged and sensitive hair.

Includes:

Wella Professionals Fusion Shampoo 250ml.

Wella Professionals Fusion Mask 150ml.

GIFT 2 products of the legendary rebuilding series, Wella Professionals Ultimate Repair Shampoo 50ml & Conditioner 30ml (travel size).