Barbie X OPI: The nail polishes that will transport you to Barbie Land!
Hi Barbie... Hi Ken! OPI's collection is like straight out of Barbie's dream world! ❤️
Since its creation in 1959, the iconic Barbie doll has embodied values such as independence and the ability to dream anything you want.
Her versions have represented various roles and professions, while her image has defined childhood.
Using her momentum, professional cosmetics company OPI, a standout in the beauty community, decides to create a line of polishes that will reflect the doll's vision.
The limited edition collection launched on July 1st is characterized as the most glam, offering the world a tone of joy, optimism and of course confidence.
The inspiration behind the Barbie Collection:
Greta Gerwig's much-anticipated film 'BARBIE', starring Margot Robbie and Ryan Gosling, has made a big splash worldwide, with many well-known brands bringing in Barbie from the big screen to reality.
The strong enthusiasm of the public led OPI in collaboration with Warner Bros. and Mattel, confirmed through OPI's official Instagram page. In their post they noted: "The rumors are true... This barbie is so OPI!".
The new limited edition OPI ❤️ BARBIE Collection.
The collection includes nine new shades of the Nail Lacquer composition with exclusive shimmers, glitters and cream nail polishes.
Clearly, the dominant color that stars is hot pink, in all its variations, but it doesn't stop there.
The goal was to create a collection, which will respond to everyone. So for those of you who want bold, vibrant shades that will add an extra sparkle to your look, OPI has included additional colors: a bright yellow and baby blue polish, a mid-tone cream blue and an iridescent glitter for stunning results.
Nail Lacquer features an ultra-rich color formula for an even, non-flaking application, delivering an affordable luxury.
Color can last up to seven days.
Discover the products of the series and become your own unique version of Barbie!
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To see the entire collection please click here!
What is her influence on nail trends?
OPI's Barbie Collection has played a major role in the world of beauty, establishing the ultimate manicure trend.
The summer of 2023 is dominated by “Barbiecore”, i.e. the girly aesthetic with bright colors (fuchsia, magenta, neon), which appear in countless romantic and cute looks.
Many choose the collection's shades for their casual or business attire, adding a playful element to their look.
What are the public reactions?
Its success is reflected in its sales. The photos warmly accepted OPI's proposal and purchased the Barbie Collection products, making it one of the company's most popular collections.
She was presented at fashion events, where beauty influencers actively promoted her on social media, increasing her visibility and public interest.
Overall, the Barbie X OPI nail polishes have been met with rave reviews, giving fans of the doll the opportunity to express themselves through their nails and enjoy Barbie's unique style and character.
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