Repair damaged hair and say goodbye to wear and tear with Kérastase Premiere

The new Kerastase range - Premiere - came to repair and give you strong & healthy hair!

Dry and damaged hair is a real challenge. Every day they are exposed to harmful factors, which do not allow them to stay healthy. It is important to recognize the signs of damage to the hair so that you can effectively treat the problem. The most common signs are breakage, split ends, dullness and frizz.

The solution to this problem has come to solve Kerastase's new range, Premiere, which has discovered the reason behind the damage that keeps resurfacing. This is none other than calcium. Hair damage occurs when calcium sneaks in between the keratin chains on every contact with water, breaking their links, making the hair stiff.

So by dramatically reversing this stubborn damage, your hair will look healthier and you'll feel more confident. It's worth giving more ground to their care and investing in the Premiere series that promises a radical change.

How does calcium affect its quality?

In order to be able to explain the action of the series, you need to learn about how calcium gets inside the hair and ends up wearing it down over time.

It all starts with the dangers posed by hard water, which, due to its high content of calcium, magnesium and other mineral salts, leaves deposits on the hair. These in turn reduce the effectiveness of hair care products (shampoo, conditioner, etc.), as they make it difficult for them to penetrate the hair, causing an additional need for more intensive care and restoration of hair health.

Thus, hair becomes weaker and calcium deposits can make it harder to comb, more brittle and less resistant to damage. This means they may be more vulnerable to procedures such as toweling or the use of heat. Also, too much calcium in the hair can worsen scalp problems such as dry skin and itching.

THE WORLD OF PREMIERE

Kerastase's first range of dual action restorative care is here.

Discover its powerful ingredients, designed to restore strength and shine to hair through a luxurious layering technique.

The products of the series have a double action that works inside and outside the hair. It removes calcium, strengthens and repairs damaged hair, which regains 99% of its original strength and returns to its original state.

They serve all types of damaged hair, from fine to coarse, especially those that have been chemically treated as they are more porous than natural hair, and absorb up to 3 times the amount of calcium.

The active ingredients, as well as the complex it contains with glycine, citric acid and peptides, contribute positively to this purpose.

Specifically, citric acid is an organic acid that works from the core to the surface to deeply eliminate calcium overdose, neutralizing dullness and stiffness. Glycine works after removing calcium. This amino acid penetrates the inner layer of the hair to deeply repair damage and replenish the surface of the hair with matter.

This system eliminates excess calcium build-up, deeply repairs the hair from within and strengthens the hair for long-lasting results.

What are its coveted benefits?

✓ Recreates 99% of the hair's original strength.

✓ Dual action hair care.

✓ Frees hair from calcium build-up that leads to breakage.

✓ Reconnects broken keratin bonds.

Discover the layering technique

Today, it is not enough to just wash your hair and use conditioner. Want to get the most beautiful hair you've ever had? Then it's time to learn the technique of Layering.

In the field of beauty, techniques are constantly evolving and new proposals are coming to offer their own advantages to the hair. One of them is the layering technique, which has become quite popular, as it will transform the hair and help you get beautiful, healthy-looking hair.

It essentially offers a comprehensive hair care, ensuring that every part of the hair receives the proper care and protection, from the outer sheath to the core of the hair.

The combination of different care products, such as shampoos, conditioners, masks, heat protection sprays and hair oils, allows each product to act at its own level and deliver its benefits. Thus, signs of wear and tear such as dryness, frizz, smoothness, lack of volume and more can be combated.

How can Layering help you?

To understand its benefits, consider a common enemy of hair, calcium, which doesn't just enhance hair loss, it damages the hair at several layers. Externally, it leads to a dull appearance and roughness. Internally, it causes a lack of elasticity and an increased risk of hair breakage.

Behind the intelligent Layering of care products lies this technique's ability to combat these problems on both levels, fully repairing your hair.

How do you apply it?

Apply Concentré to wet hair before washing and then - without rinsing - proceed with shampooing.

Then rinse the hair, and proceed with the use of the conditioner. Leave it on for a minute and rinse the hair again.

Once a week you can replace the conditioner by using the mask. Leave it on for 5 minutes and then rinse well.

You continue with the application of the heat protection serum, which does not wash off.

For a glowing effect, the treatment is completed with the application of the oil.

Get ready to regain the power of your hair, through Premiere products, which with its unique fragrance will take you straight to Italy.

Flavored by the enchanting Portofino, the fragrance reveals a cocktail of citrus and mandarin surrounded by an accord of orange blossom and jasmine.

It creates a true summer nectar.

GET TO KNOW THE PRODUCTS OF THE SERIES

Kérastase Prémiere Concentre Decalcifiant Ultra-Reparateur 250ml. 

Kérastase Premiere Bain Decalcifiant Reparateur Shampoo 250ml.  

Kérastase Prémiere Fondant Fluidite Reparateur 200ml. 

Kérastase Prémiere Filler Reparateur Masque 200ml. 

Kérastase Prémiere Filler Fondamental Serum 90ml.

Kérastase Prémiere Huile Gloss Reparatrice 30ml.