A tone-correcting hair oil to gradually neutralize brassiness while boosting shine, taming frizz, detangling, and conditioning.
A tone-correcting hair oil to gradually neutralize brassiness while boosting shine, taming frizz, detangling, and conditioning.
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Say goodbye to brassiness.
The Moroccanoil Treatment that you know and love now formulated with tone-correcting violet pigments.
Specially created for the needs of blonde, highlighted, and grey hair to neutralize brassiness and counteract unwanted yellow and orange hues over time.
This rich yet lightweight argan oil-infused formula instantly absorbs into the hair to immediately enhance manageability, shine, and deliver long-term conditioning and softness without leaving residue.
Complete with both styling and conditioning benefits, Moroccanoil Treatment Purple is a must in all styling and salon services—a single product that counteracts unwanted brassy hues over time, instantly restoring vibrancy and radiance, while creating long-lasting smoothness, increasing manageability, speeding up blow-dry time, and boosting shine.
✓ Suitable for blonde, light or gray hair.
✓ Neutralizes brassiness over time
✓ Multitasking, lightweight formula with argan oil and linseed extract
✓ Protects against thermal damage**
✓ Helps hair look and feel healthier
✓ 95% of consumers surveyed said that Moroccanoil Treatment Purple refreshes highlights in just one use!*
In a consumer perception study conducted after one week of consistent use:
✓ 95% said the product reduces brassiness*
✓ 95% said the product helps maintain blonde tones between salon appointments*
✓ 95% said the product is a game changer*
✓ 91% said the product is essential to their blonde care routine*
*Based on results of an independent consumer test conducted on 75 respondents.
**Based on instrument testing.
ARGAN OIL
Extremely rich in tocopherols (Vitamin E), essential fatty acids, and antioxidants, this natural oil helps to nourish.
LINSEED EXTRACT
Derived from flaxseed, a good source of alpha-linolenic acid—also an essential fatty acid that helps hair look and feel healthier.
VIOLET PIGMENTS
Neutralize brassy tones while imparting color and visual effect, enhancing depth, dimension, and providing a natural-looking sheen.
Cyclomethicone, Dimethicone, Parfum/Fragrance, Diethylhexyl Sodium Sulfosuccinate, Argania Spinosa (Argan) Kernel Oil, Linum Usitatissimum (Linseed) Seed Extract, Caprylic/Capric Triglyceride, Cl 60730 (Ext. Violet No. 2), Cl 60725 (Violet 2).
Apply a small amount throughout damp or dry hair.
Style as usual.
Use 2–3 times a week or as needed.
Use consistently over time for maximum results.
For enhanced toning, use with Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.
Note: Individual toning results may vary due to hair condition, starting color, porosity, and other factors.
Apply to damp hair as the foundation for all hairstyling.
Apply to dry hair to help smooth frizz.
How does Moroccanoil Treatment Purple counteract orange and yellow tones in the hair?
Our iconic formula has now been infused with carefully balanced violet pigments to gradually correct unwanted brassiness in the hair and add depth, dimension, and shine.
What’s the difference between Moroccanoil Treatment Light and Moroccanoil Treatment Purple?
Moroccanoil Treatment Light is a more lightweight version of the original, developed for fine and lighter-colored hair.
Moroccanoil Treatment Purple has the same great benefits plus violet pigments to gradually counteract unwanted brassiness.
If I start using Moroccanoil Treatment Purple, do I still need to use Purple Shampoo and Conditioner?
We recommend using all three! Purple Shampoo and Conditioner provide an immediate, dramatic toning benefit and are not intended for daily use.
Moroccanoil Treatment Purple gradually neutralizes brassiness and can be used as often as needed.
Does Moroccanoil Treatment Purple stain?
Moroccanoil Treatment Purple has been tested to ensure it does not stain hands, pillowcases, clothes, or towels. That said, please use pigmented products with caution around materials that stain or discolor easily.
What’s the best usage to achieve optimal results?
Consistent usage throughout the week will allow for an accumulation of pigments over time, which will ultimately provide stronger brass neutralization.
How do I know which Moroccanoil Treatment is right for me?
Here are our recommendations:
• Use Original if your hair is medium to thick or curly.
• Use Light if your hair is fine (or if it’s light-colored and brassiness is not a concern).
• Use Purple if you want to combat brasssiness in light-colored hair.
